Emerald Life was over two years in the making. With its roots initially in ensuring equality for the LGBT community in insurance, we have grown since launch to deal with the similar problems of under-representation faced by women and non-traditional families – but still providing great insurance for everyone. We want to be known for our advocacy on issues affecting the communities that we support and our help with relevant charities and causes. We feel strongly about how we serve and work with these communites because we are part of those communities.
From the beginning, we wanted to have in place channels that will allow us to receive and to process feedback from our customers and potential customers, and to act on it. Emerald Life can only service the community if it listens and absorbs what it hears. To do this most effectively, we have put in place Emerald Connect, a bespoke social media platform that will allow us to share content and news about LGBT events globally. Just as importantly, it also allows input from our customers and our community, either directly or by comments on our content. We hope to engage the community in lively, frank, and constructive dialogue as we evolve.
